Api
Self-service mini-markets open 7 days a week, with 700 everyday products at supermarket prices, just a stone's throw from your home.
Api sets up self-service mini-markets in villages deserted by shops in order to revitalise the countryside. The optimisation of its processes and a preferred contractual relationship with Carrefour allows Api to maintain supermarket-like prices, with local fresh products sold alongside supermarkets products.
The challenge they want to solve
21,000 municipalities in France do not have any local shops and the average distance travelled by car for groceries is 1250 km per year per household. The French government launched a plan to revitalise rural areas by opening 1,000 shops to foster social links and help isolated people as well as to drastically reduce the cost of fuel and CO2 emissions of individual cars in rural areas.
The impact they have
Api has both a social impact, by fostering life and social links in rural areas, and an environmental one by avoiding car journeys and by promoting local farmers’ products.
The way we measure it
We measure it with the quantity of fresh products sold by local farmers through Api shops and with the number of kms by car avoided.
